01/18/2011
An Update on Collaborative Shopper Marketing
The business benefits of collaborative shopper marketing begin with the process itself, long before any financial gains might be made at the shelf.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing