The Path to Purchase Institute (P2PI) is a member community that works to elevate the reputation of the entire consumer goods industry and its ecosystem of partners.

Already a Member?

As a member, you already have complete, unrestricted access to our comprehensive resources and active industry community.  So, how can we help you today? 

Institute membership offers value to anyone in the consumer goods industry regardless of job function or years of experience. Our most satisfied members are the ones who rely on and engage with the Institute in as many ways as possible.

Not a Member Yet?

By joining the more than 400 companies that make up our membership, you'll position yourself and your organization on the necessary path to unlock growth potential. 

Membership Benefits

  • Confidence. You'll gain confidence from our expert team, whose industry connections, marketplace insights and perspective will help you make well-informed decisions quickly. 
  • Empowerment. You'll become "in-demand" as we help you build up your personal brand through speaking opportunities, award ceremonies and recognition programs.
  • Development. You'll gain the essential knowledge for on-the-job success and go-to-market solutions from our share groups, webinars, classes and more.
  • Connection: You'll develop the connections to thrive in your career by being part of a community that's committed to sharing best practices. 

Membership Services, Tools & Resources

Institute members enjoy access to the following valuable tools and resources:

  • Expert Engagement: You receive your own member services contact that acts as a personal partner for industry expertise, connections, support, etc.
  • MAPS (Member Account Profile Strategy): We set up an engagement plan that maps your annual goals to all of the Institute's offerings, ensuring the strongest ROI from membership dues. 
  • Institute Perspectives (IP): For Universal members we provide a quarterly presentation to your team on hot industry topics, key trends, best practices, retailer insights or other topical areas from our world-class content. 
  • Share Groups: Members have the opportunity to join a variety of industry share groups and councils to connect directly with peers and address industry challenges. 
  • Media Days: Solution providers and agencies are invited to participate in Media Days that are held monthly with the editorial team to showcase your story, capabilities, new offerings and expertise. 
  • Intelligence at your fingertips: Access to the industry's strongest online resource for up-to-date, searchable information on best practices, insights, unparalleled content and competitive intelligence. 
  • Additionally, members receive access to our world-class publications and significant discounts to Institute events. 

Ready to Submit Your Application?

Download your application here


Want to Learn More?

To learn more about membership packages, email Katrina Lopez at [email protected] 

If you're involved in the consumer goods industry in any capacity and want to learn more about who's doing what and how, then you've come to the right place.