Serving You From the Center of the Shopper Marketing Universe
The Path to Purchase Institute is the informational hub of all people and all organizations involved in shopper marketing. Through our many platforms, we seek to accumulate, interpret and distill news and information relevant to advancing the art and science of shopper marketing.
Joining the Institute gives you unrestricted access to our comprehensive resources and active industry community focused on cultivating and leveraging best practices of all marketing efforts that influence purchase decisions in-store, online and anywhere along the path to purchase.
Institute membership offers value to anyone in the shopper marketing industry regardless of job function or years of experience. Our most satisfied members are the ones who rely on and engage with the Institute in as many ways as possible.
We are the Institute. Join us.
Now more than ever, mastering the ever-evolving path to purchase and building a sound shopper marketing strategy are critical to success for those who market at retail. Staying ahead of the curve is a constant challenge. That's why thousands of consumer product marketers, agency executives, design firms, retailers and other industry partners count on the Path to Purchase Institute to meet their needs for shopper marketing insights, trends and information.
By joining the more than 400 companies who comprise our corporate roster, you'll place yourself and your organization at the heart of the retail marketing community.
Develop relationships. Join an engaged community of practitioners who are eager to interact, learn and share. You'll find that members use the Institute as a conduit to meet each other and to create new business opportunities.
Stay informed. The Institute acts like a funnel of knowledge about the U.S. retail scene. Our editors take it all in, organize it and then offer it to you in convenient, concise formats that make it easy for you to find what you need when you need it.
Have the advantage. Membership in the Institute gives you unrestricted access to the largest and most comprehensive shopper marketing resource available. Prepping for presentations or client meetings - or gaining competitive intelligence - has never been easier.
Membership Benefits, Tools & Resources
Membership in the Institute is available through Universal Membership or Corporate Membership programs (see details below). All Institute members enjoy access to the following valuable tools and resources:
- Members-Only Website Access
Exclusive access to the largest collection of shopper marketing information and research. Our robust online resource contains:
- A comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.
- The largest selection of chain-specific retailer information.
- Daily Field Reports providing information on current in-store marketing and merchandising programs running at retail.
- Hundreds of videos, lectures and presentations covering all aspects of shopper marketing.
- Complimentary subscription to Shopper Marketing magazine
- Discounts on all seminars, educational conferences and trade shows including the Shopper Marketing Summit and the Shopper Marketing Conference & Expo
- The opportunity to attend any P2P Leadership University professional development course specifically designed for individuals in shopper-related roles
- Discounts on Institute networking events
- Discounts on Institute awards competition entries
- 2 free trial analyses and a 50% off rebate on 1 annual subscription to 3M Visual Attention Software
Universal membership in the Path to Purchase Institute entitles all employees of a company with a Universal membership to receive all of the above member benefits and discounts. Universal membership is available to brand/product marketers and manufacturers, retailers, agencies, solution providers and any other type of organization. All employees of a company with a Universal membership are entitled to discounted rates at Institute seminars, networking events, conferences and trade shows. Universal member companies will receive up to 20 complimentary printed copies of Shopper Marketing and an unlimited number of digital subscriptions. We will work with the primary contact to determine the names of the people who will receive the magazine in each format.
Corporate membership in the Path to Purchase Institute entitles 1-10 licensed users of a member company to all of the above member benefits and discounts. Corporate Membership is available to brand/product marketers and manufacturers, retailers, agencies, solution providers and any other type of organization. Additional licensees beyond 10 can be added for an additional fee. All employees of a company with a Corporate membership are entitled to discounted rates at Institute seminars, networking events, conferences and trade shows. Corporate member companies will receive up to 10 complimentary printed copies of Shopper Marketing and an unlimited number of digital subscriptions. We will work with the primary contact to determine the names of the people who will receive the magazine in each format.
How to Join
It's easy to become a member of the Path to Purchase Institute! Contact Steve Frenda at (773) 992-4461 or mail the following application form with payment to Path to Purchase Institute at 8550 W. Bryn Mawr, Suite 200, Chicago, IL 60631.
If you're involved in shopper marketing in any capacity and want to learn more about who's doing what and how, then you've come to the right place.