The Path to Purchase Institute (P2PI) is a member-based community for all people and organizations involved in marketing to shoppers.

Already a Member?

As a member, you already have complete, unrestricted access to our comprehensive resources and active industry community.  So, how can we help you today? 

Institute membership offers value to anyone in the shopper marketing industry regardless of job function or years of experience. Our most satisfied members are the ones who rely on and engage with the Institute in as many ways as possible.

Not a Member Yet?

Now more than ever, mastering the ever-evolving path to purchase and building a sound shopper marketing strategy are critical to success for those who market at retail. By joining the more than 400 companies that make up our membership, you'll place yourself and your organization at the heart of the retail marketing community. 

Membership Advantages

  • Develop relationships. Join an engaged community of practitioners who are eager to interact, learn and share. 
  • Stay informed. The Institute acts like a funnel of knowledge about the U.S. retail scene. Our editors take it all in, organize it and then offer it to you in convenient, concise formats.
  • Have the advantage. Membership in the Institute gives you unrestricted access to the largest and most comprehensive shopper marketing resource available. Prepping for presentations or client meetings - or gaining competitive intelligence - has never been easier.

Membership Benefits, Tools & Resources

All Institute members enjoy access to the following valuable tools and resources:

  • Members-Only Website Access
    Exclusive access to the industry's #1 resource for up-to-date, searchable information on marketing to shoppers:
    • More than 100,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.
    • The largest selection of chain-specific retailer information.
    • Daily Field Reports providing information on current in-store marketing and merchandising programs running at retail.
    • Hundreds of videos, lectures and presentations covering all aspects of marketing to shoppers
    • Much more!
  • Complimentary subscription to Shopper Marketing magazine
  • Special pricing on award ceremonies, contest entries, educational conferences and trade shows including the Path to Purchase Summit and the Path to Purchase Expo (P2PX)
  • Ability to join member-only share groups, forums and councils
  • 2 free trial analyses and a 50% off rebate on 1 annual subscription to 3M Visual Attention Software


Ready to Submit Your Application?

Download your application here


Want to Learn More?

To learn more about membership packages, email [email protected] 

If you're involved in shopper marketing in any capacity and want to learn more about who's doing what and how, then you've come to the right place.