A Mascot is Born at Jewel-Osco

McCormick to Acquire RB's Food Business

A Solution-Driven Conference and Trade Show

Walgreens Invites Shoppers to 'Summer Base Camp'

Despite Losing the Vote, 'Jelly Donut' Oreos Reach Walmart Shelves

Learn about the power of the Institute.

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

Join us at our world-class events

From major trade shows to share groups and from conferences to webinars, Institute events attract all the right people from all the right places. Carefully vetted speakers deliver unrivaled content about the latest trends, insights and best practices to help shopper marketing professionals acquire actionable strategies for successful execution along the path to purchase.

Featuring Shopper Marketing Magazine

The Institute publishes Shopper Marketing magazine, the only monthly publication dedicated to covering the industry from in-store execution to the evolving digital influences along the path to purchase.

Subscribe to the digital edition or download the Shopper Marketing app from the iTunes and Google Play stores.

The most comprehensive resources

Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

Helping to shape the shopper marketing industry

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

Visit our library to download trends reports, retailer activity summaries, industry guides and more!


Walmart is exclusively stocking a jelly doughnut-flavored Oreo SKU from Mondelez International.

Albertsons Cos.’ Safeway teamed with Dr Pepper Snapple Group’s A&W to offer shoppers a free tub of private-label Signature Select ice cream with purchase of two select A&W SKUs.

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