Dollar General Shares a Cause with Coke

Walmart CMO Tony Rogers Heading to New Role at Sam's

Target Touts Exclusive 'Jurassic World' Merch

Food Lion Stages a Rewarding Cookout

Walmart Continues Investing in American Jobs

Learn about the power of the Institute.

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

Join us at our world-class events

From major trade shows to share groups and from conferences to webinars, Institute events attract all the right people from all the right places. Carefully vetted speakers deliver unrivaled content about the latest trends, insights and best practices to help shopper marketing professionals acquire actionable strategies for successful execution along the path to purchase.

Featuring Shopper Marketing Magazine

The Institute publishes Shopper Marketing magazine, the only monthly publication dedicated to covering the industry from in-store execution to the evolving digital influences along the path to purchase.

Subscribe to the digital edition or download the Shopper Marketing app from the iTunes and Google Play stores.

The most comprehensive resources

Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

Helping to shape the shopper marketing industry

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

Visit our library to download trends reports, retailer activity summaries, industry guides and more!


Now more than ever, mastering the ever-evolving path to purchase and building a sound strategy for marketing to shoppers is critical for retail success.

By joining the more than 400 companies that make up our membership roster, you'll be placing yourself and your organization at the heart of the retail marketing community.

Learn more



Procter & Gamble sent members of its P&G Everyday online community a June 15 email blast delivering a MyMixx digital coupon for $2 off one select Gillette or Gillette Venus razor at Albertsons Co.'s Jewel-Osco.

Publix tied in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom with a feature in its May 26 coupon book offering $5 off a movie ticket with purchase of $12 worth of product from Dr Pepper Snapple Group's Dr Pepper or PepsiCo/Frito-Lay's Doritos.

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