Ahold and Delhaize Complete Merger

Petco Steers 'Finding Dory' Fans to Different Fish

Measuring the Execution of a National Promotion Launch

Target Hires Another Supply Chain Vet

Who's Who in Hardware/Home Centers 2016

Who's Who in Hardware/Home Centers 2016
Learn about the power of the Institute

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

Join us at our world-class events

From major trade shows to share groups and from conferences to webinars, Institute events attract all the right people from all the right places. Carefully vetted speakers deliver unrivaled content about the latest trends, insights and best practices to help shopper marketing professionals acquire actionable strategies for successful execution along the path to purchase.

Featuring Shopper Marketing Magazine

The Institute publishes Shopper Marketing magazine, the only monthly publication dedicated to covering the industry from in-store execution to the evolving digital influences along the path to purchase.

Subscribe to the digital edition or download the Shopper Marketing app from the iTunes and Google Play stores.

The most comprehensive resources

Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

Helping to shape the shopper marketing industry

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

Visit our library to download trends reports, retailer activity summaries, industry guides and more!


Hilton Hotels & Resorts had fun with a virtual reality video that, when viewed on the mobile phone, enabled a user to tilt the phone 360 degrees to control his own viewing of a resort in Barbados.

Dollar General and PepsiCo's Lipton used a July 19 email to promote five recipes that can be prepared using ingredients purchased for $10 at the dollar store chain.

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