Target, Neil Patrick Harris Play 'Hyde and Eek'

Eyes on the Aisles: H-E-B’s 'Elevated' Store Format

Office Depot Touts HP SKUs

Family Dollar Takes Its App for a Spin
Walmart Gets Inclusive with DeGeneres
Learn about the power of the Institute.

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

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From major trade shows to share groups and from conferences to webinars, Institute events attract all the right people from all the right places. Carefully vetted speakers deliver unrivaled content about the latest trends, insights and best practices to help shopper marketing professionals acquire actionable strategies for successful execution along the path to purchase.

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The Institute publishes Shopper Marketing magazine, the only monthly publication dedicated to covering the industry from in-store execution to the evolving digital influences along the path to purchase.

Subscribe to the digital edition or download the Shopper Marketing app from the iTunes and Google Play stores.

The most comprehensive resources

Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

Helping to shape the shopper marketing industry

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

Visit our library to download trends reports, retailer activity summaries, industry guides and more!

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Now more than ever, mastering the ever-evolving path to purchase and building a sound strategy for marketing to shoppers is critical for retail success.

By joining the more than 400 companies that make up our membership roster, you'll be placing yourself and your organization at the heart of the retail marketing community.

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Updates

Albertsons Cos. including Safeway and Jewel-Osco are tying in to the launch of J.M. Smucker Co.’s Jif Power Ups by offering loyalty cardholders a Just for U digital coupon (or MyMixx for Jewel-Osco shoppers) for 75 cents off the new SKUs.

SC Johnson's Ziploc is running ads on amazon.com to tout the availability of new, limited-edition slider bags and Twist 'n Loc containers bearing the logos of individual National Football League teams.

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