Petco Launches CitrusAd's Retail Media Tech
Amazon Stocks Private Brands Aplenty
Tasty Treats Pets at Petco, Target

Giant Elevates Schar for Celiac Awareness

Learn about the power of the Institute.

Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

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From major trade shows to share groups and from conferences to webinars, Institute events attract all the right people from all the right places. Carefully vetted speakers deliver unrivaled content about the latest trends, insights and best practices to help shopper marketing professionals acquire actionable strategies for successful execution along the path to purchase.

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Published 12 times a year, Path to Purchase IQ is the only publication dedicated to guiding the industry toward sustainable growth and operational excellence by identifying solutions to the unique challenges of the consumer-centric marketplace. Each month more than 18,000 marketers, manufacturers, agencies and retailers of consumer products or services turn to Path to Purchase IQ to learn about every aspect of the business that impacts consumer purchase decisions.

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The most comprehensive resources

Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

Helping to shape the shopper marketing industry

The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

Visit our library to download trends reports, retailer activity summaries, industry guides and more!


Now more than ever, mastering the ever-evolving path to purchase and building a sound strategy for marketing to shoppers is critical for retail success.

By joining the more than 400 companies that make up our membership roster, you'll be placing yourself and your organization at the heart of the retail marketing community.

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Walgreens and L’Oreal used a May 2 digital circular feature to promote an in-store event themed “We’re beautiful together.” The feature highlighted L’Oreal Paris Age Perfect cosmetics and skincare products while also prompting consumers to “join us for a special 3-day event” on May 6-8 in select stores. Additionally, the partners encouraged consumers to ask the in-store Beauty Consultants for complementary coupons valued at $12. The circular communicated a 30% offer on eligible items as well as a digital coupon for myWalgreens members.

Target is carrying plush toys from ThreeSixty Group's FAO Schwarz made from recycled water bottles and 100% recycled faux fur.

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