'New' Johnson's Brings Pop-Up Nurseries to Walmart

Target Touts Ruffles, 'NBA 2K19' Incentive
Join Us at P2PX 2018!
Sam's Club Loads up on Back-To-School Promotions

Target, Minecraft Build Some Merch

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Only the Institute can equip you and your team with the knowledge, the opportunities and the community of experts necessary to effectively advance your shopper marketing strategy.

Since 2003, our global association has been making it easy for brand manufacturers, retailers, agencies and all types of solution providers to understand what's happening in the shopper marketing universe. Learn more about how we've developed the most complete resource for news and information about the shopper marketing industry.

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Because the Institute is at the center of the shopper marketing universe, it is able to provide valuable information for everyone from beginners to c-level including special reports, research and professional development training.

Learn more about the newest Institute initiative, the P2P Leadership University, that aims to help professionals advance in shopper-related roles.

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The Institute is constantly extending thought leadership across the entire shopper marketing community via white papers, collaborative reports, article series and other industry publications.

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By joining the more than 400 companies that make up our membership roster, you'll be placing yourself and your organization at the heart of the retail marketing community.

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Updates

Target is drumming up excitement for the Sept. 11 release of Take-Two Interactive Software's NBA 2K19 by offering shoppers a $10 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.

Target staged an in-store event on Sept. 8, inviting children to come with their Maison Battat's Our Generation dolls and choose a free limited-edition six-inch plush dog to "adopt" and pose with for photos.

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