09/10/2013
True Value Gives It Another College Try
True Value targeted college-bound students and their parents in another online-only back-to-school campaign this year.Promotional graphics on the hardware chain's home page used a “Stock up for a great year” message to link to a “College Life” microsite that showcased products in categories such as
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
