True Value

Path to Purchase Institute editors provide an ongoing look at the latest retail news, including Home Depot cutting ties with its ad agency, Rite Aid launching its own media platform, Amazon striking new entertainment deals and Walmart hosting contact-free parking lot events.

True Value has teamed up with DreamWorks Animation’s “Trolls” for an in-store line of merchandise like stencils and paint colors dedicated to the electric colors of the “Trolls” film characters. The retailer also launched a digital page and focused its social media attention on the partnership.

Dan Ochwat writes the monthly So-Lo-Mo Central column in 

Field Agent report examines who’s making the digital connection with shoppers

True Value targeted college-bound students and their parents in another online-only back-to-school campaign this year.Promotional graphics on the hardware chain's home page used a “Stock up for a great year” message to link to a “College Life” microsite that showcased products in categories such as

True Value set the stage for its holiday marketing plan with an email delivering coupons for seasonal decorations and gift ideas.The co-operative hardware chain dropped the email on Nov.