Navigate the Future of P-O-P Displays at P2PI LIVE
A panel featuring leaders from Great Northern Instore, Bish Creative Display and Menasha Packaging Company will take the stage at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, to discuss the future of P-O-P displays.
A Nov. 9 session titled "Navigating the Future of P-O-P Displays: Insights from Industry" will explore this dynamic landscape and delve into the latest trends, technological advancements and strategies for maximizing customer engagement in person.
The panelists will share their insights on how consumer behaviors are shaping the industry, the role of emerging technologies and the importance of omnichannel consistency. Lori Pugh, director of events content and strategic engagement at the Path to Purchase Institute, will moderate a panel that includes:
- Regina Bailey, senior director of retail strategy, Menasha Packaging
- Jerry Fox, president and CEO, Bish Creative
- Dan Sabanosh, director of shopper marketing, Great Northern Instore
The session will cover the integration of sustainability into designs, data-driven personalization and the future outlook of the P-O-P industry.
By the end of this session, attendees will:
- Gain insights into how P-O-P trends have evolved over the years and how consumer behaviors have influenced these changes.
- Understand the importance of maintaining a consistent brand image across online and in-store platforms and learn strategies for achieving this.
- Get a glimpse into the future of P-O-P, including upcoming trends and areas ripe for innovation.
Don’t miss this session on Thursday, Nov. 9, from 1:25 p.m.-1:55 p.m.
