ARTICLES BY THIS AUTHOR
05/08/2024
CVS Media Exchange Moves to Standardize Metrics
CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.
05/08/2024
P2PI Announces 2024 Retail Media Awards Winners
We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.
05/07/2024
Miniso Continues U.S. Expansion
A 4,000-square-foot store in New Jersey, co-designed with Sanrio, is Miniso's first intellectual property-inspired collection store in the U.S.
05/06/2024
Sam's Club Rolls Out AI Exit Technology
The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.
05/02/2024
Walmart’s Private-Label Portfolio Gets ‘Bettergoods’
The new brand offers a variety of unique and trendy products and flavors for less than $15.
05/02/2024
Asda Revamps Retailer Media Network With New Name
The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.
05/01/2024
Roku Unveils New Ad Formats, Data Partnerships
Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.
05/01/2024
Save Mart Bets on In-Store Retail Media
Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.
04/30/2024
The Power of Product Packaging: A Guide to Influencing Consumer Behavior
Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.
04/30/2024
7-Eleven Japan Turns to AI Sensor to Improve In-Store Advertising
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.