03/27/2006

Giant, Tops Think a Fish Does Need a Bicycle

Travis Adkins

Ahold USA's Giant Carlisle/Tops Market division this week stages a sweepstakes from Pepperidge Farm's Goldfish. Shoppers are automatically entered to win a Huffy bicycle when using their loyalty card to purchase any Goldfish SKU. One shopper per store will win a bike.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.