FSI Report: August 27, 2005

Gillette takes the lead in this week's FSIs with a two-page spread offering free cartridges with an M3Power Nitro razor purchase and the latest "Young Guns" promotion.To play the latest "Young Guns" game, entrants must predict the order of finish for Gillette's six sponsored drivers in an upcoming race and enter their choices online. Each correct answer earns a point, and the player with the highest point total can win $1 million. One grand-prize winner will also score a trip for two to Miami to see the final race of the 2005 NASCAR season. The Young Guns program gets support from CVS, which offers Extra Care cardholders $10 back on the purchase of $20 in Gillette products in a full-page Aug. 27 circular feature. It also serves as backdrop for a sweepstakes at Albertson's Jewel-Osco dangling free groceries for a year. Jewel-Osco Preferred cardholders are automatically entered with the purchase of any Gillette product. The chain also is offering a free NASCAR travel mug with purchase of three Gillette products. The promotions are part of a half-page feature in Jewel-Osco's Aug. 27 circular.In other FSI activity:GlaxoSmithKline's Tums promises to donate 10 cents from every purchase (up to $200,000) to First Responder, an organization that helps fund the high cost of firefighter's gear.Bristol-Myers Squibb's 4 Way Nasal Spray hosts an instant-win game dangling a grand-prize Toyota 4Runner. Participants enter UPC codes from 4 Way products on the brand's web site for a chance to win. Secondary prizes include a Carnival cruise for two and a Hewlett-Packard digital camera. The sweeps runs Aug. 15-Sept. 30.Campbell Soup Co.'s Pepperidge Farm touts new Whims cookies with an instant-win game. The grand prize is a trip for two to Los Angeles that includes tickets to see The Ellen DeGeneres Show and $500 spending money. There are 750 first prizes of $100 American Express gift checks. Entrants register at Pepperidge Farm's web site. The sweeps runs Aug. 15-Nov. 30.Carl Buddig offers $3 off the purchase of Walt Disney movies, including Freaky Friday, Herbie, Fully Loaded, and The Rookie, with the purchase of select meat products.Barbara's Bakery's Puffins hosts a "Taste for Adventure" sweeps offering a trip for two to Anchorage, AL. Entrants fill out a form on the company's web site or enter by mail. The sweeps runs through February 2006. Nestle Purina's Tidy Cats offers four grand-prize winners a chance to win a 2005 Chrystler Mini Cooper. One thousand entrants will receive a free 20-pound bag of Tidy Cats Scoop Small Spaces kitty litter. An entry form is found on the Tidy Cats' web site. The sweeps ends Oct. 31.

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