Samantha Nelson

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Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

08/01/2022

SheaMoisture Gives Walmart Two Exclusive Collections

Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.
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07/31/2022

Chips Ahoy! Brings Exclusive Art to Walmart

Mondelez International’s Chips Ahoy! gave Walmart an exclusive launch window in April for the limited-edition “Follow Your Art” cookies created through a collaboration with Boys & Girls Clubs of America.
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06/30/2022

DTC Dog Food Brand Jinx Goes in Stores Exclusively at Walmart

DTC premium dog food brand Jinx made its brick-and-mortar debut in March exclusively at Walmart.
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