05/10/2011
Walgreens Unveils Allegra Competitor
Walgreens this month introduced Wal-Fex Allergy, the latest in a line of uniquely branded private-label products that compete directly with national Rx-to-OTC launches.The product's packaging employs the same purple color as Allegra, the Sanofi-Aventis brand that went over the counter in March.
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