03/17/2011
Allegra Gets Walgreens' Full Support
Walgreens began working with Sanofi-Aventis in February to support the March 3 launch of Allegra as an over-the-counter allergy medication.The drugstore chain employed a plethora of marketing tactics, beginning with an ad in its February coupon book and three weeks of circular features that teased
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing