09/08/2008
Walmart Gets 'Smart' About In-Store TV
By the end of 2009, Walmart will no longer operate an in-store TV network that plays brand messages and measures effectiveness based on viewing impressions.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing