06/30/2014
Walgreens Hits the Field with World Cup Sponsors
Walgreens tapped back into the official FIFA World Cup sponsorships of Coca-Cola Co. and Johnson & Johnson in June for an aligned, eight-week incentive program.The retailer promised 3,000 points to Balance Rewards cardholders who bought $15 worth of eligible products from June 1 through July 26.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing