The rising cost of gas and other commodities has consumers even more likely to abandon their favorite retailers to save money elsewhere, according to data from BIGresearch, Worthington, OH.
Insights unlocked by the Pioneering Research for an In-Store Metric project will "transform" Procter & Gamble's understanding of in-store communication and help the company improve ROI on all marketing activity, according to ceo A.G. Lafley.
Dayton, OH -- The number of self-checkout lanes in supermarkets is steadily increasing, both in new and retrofitted stores, but along with the still-fairly-new technology have come questions about the effectiveness of merchandising in these areas.
The growing importance of in-store marketing as a brand-building medium is coming at a time when the use of secondary displays and other traditional retail tactics is on the decline, according to Information Resources Inc.