The ROI for “highly relevant” programs is 18% higher on average. Relevance factors can include seasonal timing, themed programs, solutions-based promotions and charity tie-ins.
Should you “Go Big or Go Home?” Are you always better delivering a big, in-season event or are there times when smaller, more frequent programs make sense?
The chart represents a sample scorecard showing how behavioral shifts driven by a targeted marketing program might be reported. After numerous programs have been measured this way, benchmarks for success can be established.
The chart represents a sample scorecard showing how behavioral shifts driven by a targeted marketing program might be reported. After numerous programs have been measured this way, benchmarks for success can be established.