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Attitudes: Retailers
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Retailer & Consumer Attitudes About In-Store Sampling
Results from surveys conducted by Mass Connections
Retailers: How Might Consumer Decision Trees Be Improved (Cont.)
Retailers: How Might Consumer Decision Trees Be Improved?
Retailers: What are common weaknesses of vendor-supplied P-O-P?
Retailers: How has your use of P-O-P for your store brands changed in the past 12 months?
Retailers: How would you rate the ease of assembly of vendor-supplied P-O-P?
Retailers: What obstacles prevent you from setting up P-O-P?
Retailers: Do you use scanner data to track sales effectiveness of displays?
Retailers: How interested is your company in RFID technology?
Retailers: How strict have you been in enforcing clean-floor policies?
Retailers: How would you rate sales effectiveness of vendor-supplied P-O-P?
Retailers: How would you rate the durability of vendor-supplied P-O-P?
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