12/18/2014
RadioShack's Chief Marketer Bails
RadioShack's chief marketing officer, Jennifer Warren, has left the company, becoming the second top level executive to depart during the crucial holiday season. Under Warren's direction the company had embraced somewhat edgier advertising, running campaigns such as this year's Super Bowl ad that p
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
