PepsiCo Takes Walmart to 'Mega' Zombie Mode

PepsiCo gave Walmart an exclusive overlay to the national “Fuel Up for Battle” campaign the manufacturer is running to tie in to Activision’s launch of Call of Duty: Black Ops III.For the first time, shoppers can earn double experience points in the game’s zombie mode, which now has its own point progression system. Shoppers can collect on-pack codes from promotional packaging of PepsiCo’s Mountain Dew and Doritos SKUs that are redeemable for up to 30 minutes of double-point play per day. Shelf signs promote the national incentive in stores.At Walmart, exclusive Mountain Dew 12-packs and Doritos 10.5-ounce bags deliver codes redeemable for “mega” experience points awarding a full 45 minutes of double-point play. As another exclusive bonus, the codes are also good for an in-game calling card. On-pack stickers and shelf signs support in stores.The Fuel Up for Battle campaign launched Oct. 5 and runs through Dec. 31. Each time participants submit a code they are also entered into a national sweepstakes awarding 50 prize packages comprising a Sony PlayStation 4 console and Call of Duty: Black Ops III game.PepsiCo also ran account-specific overlays at retailers including convenience-store chains Circle K and 7-Eleven.The latest installment in the Call of Duty franchise hit shelves on Nov. 6. Aisle violators and wobblers promote its availability in stores.Exclusive promotions are a given for major home video and game releases, especially in the popular COD series. Last year, Walmart hosted an exclusive incentive from PepsiCo for the launch of Call of Duty: Advanced Warfare that boasted even more promotional support. The year prior, the mass merchant ran an exclusive overlay to a global promotion from Monster Beverage Co. tying in to Call of Duty: Ghosts.

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