11/19/2013
OASIS Report: Dollar General Digital Advertising Activity
INSTITUTE ANALYSIS: In both the laundry and paper products categories, OASIS captured approximately four times more ad appearances on DollarGeneral.com than on Walmart.com from Jan. 1 through Oct. 14. Paper products include paper towels, tissues, toilet paper and disposable tableware.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
