Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.
The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.
A more permanent polystyrene display for Handi-Snacks can hold up to 800 single units of the lunch-box favorite. It assembles easily and features bold graphics. Using only 2.5 square feet of floor space, the unit can be moved around to more profitable locations.
The Consumer Promotion Group at Nabisco includes: (front, from left) Denise Cusmano, Lauren Taveroni, (back, from left) Yolanda Noguera, Clifford Medney, Sandy Ghezzi and Linda Peluso.
A fold-up unit in the line of new merchandising racks from Frito-Lay can be assembled in less than 10 seconds, and is designed for short-term promotional use.