Personal Care

Corrugated (floorstand); polystyrene (profit center)

The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

The glossy, aqueous coating achieved an upscale look. The vacuum-formed section added a "permanent" presentation of the unit.

The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.

April 1992

Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

March 1992

Retailers are working themselves into a lather over a bubbler for One Great Soap.

Displays for Rembrandt toothpaste must fit a variety of retail locations.

March 1992

Here comes the sun.And sunburn.And sunblocks to prevent sunburn.And promotions to sell sunblocks.Neutrogena Corp., Los Angeles, is featuring a six-unit, prepack counter display to showcase its SPF 15 Sunblock as summer approaches."As we go into summer, we wanted to offer a special incentive for new