The fifth in a series of decanters designed by Erte, Courvoisier Cognac makes an elegant in-store presence with the aid of a poster, which many retailers will frame, an official says.
The lights were utilized to enhance the wintery night scene and draw attention. The motion of the gift box dropping down the chimney reinforced the possibility of Beefeater as a gift.
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.
This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.