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Lowe’s Tests Google’s Offsite Retail Media Solution
Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.
Meijer Media Adds Closed-Loop Measurement
Midwest-based Meijer joins the growing list of regional retailers bolstering their retail media networks and solutions.
Wakefern Launches Retailer Media Network
Wakefern Media Exchange, powered by Inmar Intelligence, combines planning, activation and measurement controls for in-store marketing as well as onsite and offsite media buying in a single platform.
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Cracking the Code on Incrementality in Brick-and-Mortar
New Ways to Build Scale and Improve Performance at the Point of Decision.
Industry Research
Consumer Study Ranks Top Grocers in U.S.
Wegmans, Publix, Trader Joe's and H-E-B are ranked the highest for customer experience, according to syndicated research from Market Force.
Retail Radar: Claire's Comes to Walgreens; Home Depot Becomes NCAA Sponsor
Recent retail news includes the growth of Kroger's and 7-Eleven's private labels, and Walmart expanding its delivery window.
Online Luxury Outlet Debuts Retailer Media Network
Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace.
Member Exclusive
Curology Continues Expansion with Amazon Launch
Digital-native skincare brand Curology followed its January 2023 brick-and-mortar debut at Target by launching at Amazon this year.
Retail Media Summit Canada Recap
Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.
Member Exclusive
P2PI 2024 Trends Report Part 2: Trends & Tactics
The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.
Sponsored
Driving Sales and Consumer Connections with Splenda's Galentine's Day Campaign
Join our discussion to learn from experts how a dynamic presence across key marketing channels plays a pivotal role in the shopper's path to purchase.
Member Exclusive
M&M's Brings Another Holiday Movie Night to Amazon
Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.
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