In-store merchandising for Dare, the company's first new product, featured countertop displays that echoed the color scheme, black with a gold stripe, of the packaging and used themes of the introductory advertising campaign.
Another Quintessence P-O-P principle -- creating a center of attraction for each display -- is demonstrated by the wooden tray that serves as the base for this Aspen countertop display.
Plexiglas countertop display unit for Bausch & Lomb cosmetics is one of two company is using in regional marketing. Photo is from a promotion brochure.
