Beer

The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.

Stacked cases of Coors Dry combine to create a "Super Graphics" effect.

To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Flashing railroad crossing signs signal Stroh's "All Aboard!" call during Old Milwaukee in-store promotion.

Offer for a hoop set appears on both on- and off-premises promotions, capitalizes on springtime basketball frenzy.

Coors military campaign is rolling out on the back of this "truck."

Penguins, not robins, herald spring in this in-store promotion for Miller beers. Included are standees, case cards, danglers.

Crate with winter scene illustration is display for Coors holiday season brand.

New Bud Light neon sign glows from within the flat, glass sandwich (right) of the new Electriglas process. Even when not lit (left), the sign offers a distinctive identity to the logo. The new neon began appearing in early March at stores and taverns.

John Mellein (right) and Terry Freeman manage creation of Miller promotions, including these recent examples.

Visual Marketing Inc., Chicago