08/08/2012
Kroger Puts Beer Back on Tap for Summer
Kroger’s “Summer of Beer” merchandising program returned for the fourth year, again combining online elements with heavy in-store activity.In-store spectaculars paired Anheuser-Busch InBev’s Bud Light, Heineken's Dos Equis, MillerCoors’ Blue Moon and other brands with grilling supplies.
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