12/28/2015
Kroger Pilots Fresh Food Format in Washington
Having already taken aim at alternative grocers with the launch of its highly successful Simple Truth organic private label, Kroger is further targeting health-conscious consumers and foodies with a new "Main & Vine" format it is testing in Gig Harbor, WA.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing