01/24/2010
Kroger Launches Mobile Rewards Program
Kroger Co. launched a "mobile" rewards program in December 2009 while also ending its digital-coupon relationship with Procter & Gamble.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing