03/03/2011

Kroger, Kraft Open a Sandwich Place

Peter Breen

Kroger and Kraft Foods this week launched a "Sandwich Place" program that marries online and in-store marketing.In stores, upscale "Sandwich Place" endcaps stock Oscar Mayer packaged meats, condiments from Kraft, Grey Poupon, Miracle Whip, A1 and other brands, and bread products from other manufact

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