FSI Report: July 15, 2007

Kimberly-Clark touts its participation in General Mills' Box Tops for Education program in this week's FSIs.In a two-page spread, the company promotes an offer for two bonus Box Tops on packages from brands including Cottonelle, Kleenex, Scott and Huggies. Kimberly-Clark joined General Mills' evergreen Box Tops promotion in 2006. (General Mills extended the program to other non-competing packaged-goods manufacturers in 2005.) In its 11 years, the promotion has delivered more than $200 million to participating schools.In other FSI activity:Nestle's Stouffers introduces a Dinner Club rewards program. Shoppers register on the brand's web site and accumulate points with codes provided in-pack. Points can be redeemed for prizes such as electronics, home goods and travel vouchers. The FSI offers 40 starter points. &nbspHenkel runs a three-page event for brands including Soft & Dry, Dial, Soft Scrub and Renuzit featuring a contest and sweepstakes. One grand-prize contest winner will have 10 Henkel representatives clean a facility or park in her neighborhood. Entrants submit 200-word essays describing why their town is in need of a clean-up. Meanwhile, the sweeps awards eight prize packs of $200 in Henkel products. Entry for both promos is online through Aug. 24. &nbspNovartis Consumer Health's Excedrin Back and Body offers a $2 coupon and a rebate worth up to $4.99, which equates to a free SKU. The offers run through Oct. 31. &nbspHansen Beverage Co. promotes an "Official Team Refreshment Book" with $100 in coupons available on its web site. &nbspGeorgia-Pacific's Quilted Northern offers a free cosmetics bag (worth $15) with the purchase of one six-double roll or larger pack and $1.99 for shipping and handling. Order forms are provided in the FSI. The offer ends Oct. 31.&nbsp L'Oreal Paris' Vive Pro and Reckitt Benckiser's Lysol Nutra Air both run BOGO offers. &nbspHershey Co. offers a free trial of Cacao Reserve through July 29. &nbsp

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