11/09/2014
Family Dollar Tries to Match Up
Family Dollar recently launched an ad match program in a bid to reassert its value proposition.The dollar store chain will match prices found in the local ads of competing retailers, including discounts for loyalty cardholders.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
