Institute Events

Leadership U Logo

Path to Purchase Leadership University

  • Shopper Marketing Bootcamps 
  • Private Corporate Training
  • On-Demand E-Learning
  • Professional Industry Designations  

A professional development and training curriculum designed to deliver applied learning to shopper marketing professionals at every career level. Check out the schedule here.


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Institute I-Seminars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.


League of Leaders Logo

League of Leaders

  • June 20-21, 2017 Westin O'Hare, Rosemont, IL

The League of Leaders, an exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an "open forum" atmosphere for the candid exchange of ideas, philosophies and strategies.


Forum for Merchandising Executives

The Forum of Merchandising Executives

  • July 25-26, 2017, Westin O'Hare, Rosemont, IL

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.


Summit Logo

Shopper Marketing Summit

  • March 27-29, 2017, Grand Hyatt Hotel, New York, NY

An established and well-respected conference that helps senior-level executives define the future of consumer marketing through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience. Learn more at

Auxiliary meetings for the Council on Digital Shopper Marketing and the E-Commerce Council will be held in conjunction with this event.



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Shopper Marketing Effie Awards

  • March 28, 2017, Grand Hyatt Hotel, New York, NY
  • In conjunction with Shopper Marketing Summit

Produced in partnership with Effie Worldwide, the Shopper Marketing Effie Awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase. For more information about the Shopper Marketing Effie competition please visit


Hall of Fame Trophy

Hall of Fame Induction

  • March 28, 2017, Grand Hyatt Hotel, New York, NY
  • In conjunction with Shopper Marketing Summit

An induction ceremony held in conjunction with the Shopper Marketing Summit honoring the shopper marketing industry's best and brightest individuals.


StratConn Logo

StratConn: Digital Shopper Marketing

  • May 4-5, 2017, Hyatt Rosemont, Rosemont, IL

Connecting brand marketers and agency executives with experts who represent the broad range of touchpoints along the path to purchase including digital, sampling, couponing, direct marketing, mobile marketing and more.



Path to Purchase Expo

  • September 26-28, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

A three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Expo is the world's largest and most comprehensive gathering of shopper and retail marketing professionals.


DOT Logo

Design of the Times Awards 

  • Call for Entries 
    April 1 - June 9, 2017
  • Awards Reception & Ceremony
    September 27, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates the most effective in-store activation tactics, displays and campaigns and recognizes their critical role in any successful shopper marketing initiative.


Women of Excellence

P2PI's Women of Excellence

  • September 26, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

Recognizing a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase.