Institute Events


Leadership University

Path to Purchase Leadership University

Path to Purchase Leadership University (P2PLU) is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills. 


The Shopper Marketing Excellence Share Group

The Shopper Marketing Excellence Share Group for Northwest Arkansas

  • April 12, 2017 - Rogers, AR

The Shopper Marketing Excellence Share Group -NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.

StratConn Logo

StratConn: Digital Shopper Marketing

  • May 4-5, 2017, Hyatt Rosemont, Rosemont, IL

Connecting brand marketers and agency executives with experts who represent the broad range of touchpoints along the path to purchase including digital, sampling, couponing, direct marketing, mobile marketing and more.

League of Leaders Logo

League of Leaders

  • June 20-21, 2017 Westin O'Hare, Rosemont, IL

The League of Leaders, an exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an "open forum" atmosphere for the candid exchange of ideas, philosophies and strategies.

Forum for Merchandising Executives

The Forum of Merchandising Executives

  • July 25-26, 2017, Westin O'Hare, Rosemont, IL

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.

Path to Purchase Expo

Path to Purchase Expo

  • September 26-28, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

A three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Expo is the world's largest and most comprehensive gathering of shopper and retail marketing professionals.

Design of the Times Logo

Design of the Times Awards 

  • Call for Entries 
    April 1 - June 9, 2017
  • Awards Reception & Ceremony
    September 27, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates the most effective in-store activation tactics, displays and campaigns and recognizes their critical role in any successful shopper marketing initiative.


  • October 17-18, 2017, The Westin O'Hare, Rosemont (Chicago), IL

TransparencyIQ is the only conference focused on helping CPG brand manufacturers, retailers, government officials and educational leaders build consumer trust and brand loyalty through the adoption of product transparency initiatives.

Shopper Marketing Summit

  • March 12-14, 2018, Renaissance Schaumburg Hotel, Schaumburg (Chicago), IL

The Shopper Marketing Summit is an essential conference for senior-level leaders charged with unlocking shopper-centric growth through innovative path-to-purchase strategies.



Institute I-Seminars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.

Don't Miss the Omnishopper-tunity 

Thursday, April 13 - 1 pm CST
  • Jordan Rost, VP, Consumer Insights, Nielsen

Grab Customers by the Eyeballs and Lift Sales with Text-to-Win Sweepstakes

Thursday, May 4 - 1 pm CST
  • Moderator: Marcos J. Menendez, CEO & Co-Founder, Sweeppea
  • Panelists
    • Bud Light: Greg Macek, Vice President, Digital Strategy, Marketing Resources Inc. 
    • Honda: Patty Sins, President & Founder, On The Avenue Marketing
    • King's Hawaiian: Glee Hastings, Account Director, The WIlson Group
    • MaryHill Winery: Cassie Courtney, Marketing Director, MaryHill Winery 

Mobile Creative - A Critical Component for Mobile Shopper Activations 

Thursday, May 11 - 1 pm CST
  • Risa Anderson, Director, Digital Marketing & Shopper Conversion, PepsiCo
  • Risa Crandall, SVP - Managing Director, Crisp