March 30 - 31
The Retail Media Forum is a first-of-its-kind virtual event solely focused on the dynamic and quickly evolving retail media landscape. It is the perfect setting for solution providers and agencies to share their thought leadership and technological enhancements with marketers who are seeking to leverage retail media to grow brand awareness, shopper engagement and product sales.
June 15 - 16
The Digital Shopper Commerce Forum will provide clarity surrounding how to better understand the current digital shopper commerce landscape in order to successfully build and execute a true omnichannel shopper engagement strategy. While emerging retail media networks have garnered much of the recent attention, there are a wide variety of platforms and tools that can help marketers effectively engage with shoppers. In addition, the increasingly popular concept of “shoppable media” is transforming nearly all digital advertising vehicles into sales-driving conversion opportunities. Attendees of the Digital Shopper Commerce Forum will gain a deep understanding of the key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.
The Path to Purchase Institute Industry Innovator Awards is a new-in-2021 program honoring brand marketing and retail professionals whose innovative thinking led to exceptional business success in 2020. Join us as we award “Innovator of the Year” across four categories: Shopper Marketing, Merchandising, E-commerce and Insights.
Shopper Insights & Measurement Forum
September 13 - 14
The Shopper Insights & Measurement Forum will explore what best-in-class organizations are doing to stay ahead of changes in shopper behavior and develop growth-driving shopper marketing programs. Attendees will also learn new strategies for measuring program performance.
Rapid diversification of shopping behavior requires brands and retailers to become experts in a variety of activation strategies to drive growth. The OmniShopper Awards will introduce you to the industry’s leading innovators in cohesive approaches to driving shopper commerce across the entire path to purchase--integrated, in-store, media, mobile, collaborative and direct-to-consumer. This is the only program providing insightful presentations and “Mix and Mingle” person-to-person networking to learn about and be inspired by exactly how these brands and retailers are achieving revenue growth
Retail Media In Action
October 12 - 13
In-Store Experience Forum
December 7 - 8
the In-Store Experience Forum will explore how to elevate the impact of your existing in-store marketing and merchandising through an understanding of current retail trends, shopper preferences, and cutting-edge tactical opportunities.
Webinars Offered Regularly Throughout the Year
The Institute’s editors give consumer products professionals monthly 45-minute briefings on the strategies and tactics driving success (or failure) at today’s leading retail chains. Check the schedule for upcoming events.
Path to Purchase Institute Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow.
Membership Networking and Share Groups
The Commerce Executive Network is the evolution of what once was The League of Leaders. The Commerce Executive Network is a collaborative community of senior commerce executives who solve real-industry problems, establish best practices and develop standards to implement bold initiatives and inspire change.
The Shopper Marketing Excellence Share Group - NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.
The Digital Commerce Council share group aims to help members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective development of digital commerce initiatives.