The Path to Purchase Digital Expo (P2PX) is a three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. P2PX is the world's most comprehensive gathering of shopper and retail marketing professionals. This year, the learning and interaction begins with a series of six Community Gatherings staged through the summer and fall.
The Institute regularly hosts virtual roundtables, interactive seminars, research presentations and sponsored content sessions through a variety of online platforms. These events showcase some of the industry's foremost thought leaders and tactical experts providing their expertise on the industry's most important issues.
- Webinars Offered Regularly Throughout the Year
The Institute’s editors give consumer products professionals monthly 45-minute briefings on the strategies and tactics driving success (or failure) at today’s leading retail chains. Check the schedule for upcoming events.
Path to Purchase Institute Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow.
Check online for upcoming lab schedule
Next spring, the Path to Purchase Institute debuts i3: A new annual event focusing on the
outstanding progress in the ever-changing retail market. This not-to-be-missed experience
encourages cross-disciplinary collaboration, introduces new and emerging technologies,
and shares cutting-edge case studies, insights, and strategies.
Groups for Institute Members Only
League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.
The Shopper Marketing Excellence Share Group - NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.
The Digital Commerce Council share group aims to help members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective development of digital commerce initiatives.