Institute Events

 

Leadership University

Path to Purchase Leadership University

Path to Purchase Leadership University (P2PLU) is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills. 


iSeminars

Institute I-Seminars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.

How Retailers are Winning Shoppers' Wallets by Making them 'Feel Good'

Thursday, April 6 - 1 pm CST
  • Candace Corlett, President, WSL Strategic Retail 
  • Kristine Martinek, Consultant, WSL Strategic Retail 

Don't Miss the Omnishopper-tunity 

Thursday, April 13 - 1 pm CST
  • Jordan Rost, VP, Consumer Insights, Nielsen

Grab Customers by the Eyeballs and Lift Sales with Text-to-Win Sweepstakes

Thursday, May 4 - 1 pm CST
  • Moderator: Marcos J. Menendez, CEO & Co-Founder, Sweeppea
  • Panelists
    • Bud Light: Greg Macek, Vice President, Digital Strategy, Marketing Resources Inc. 
    • Honda: Patty Sins, President & Founder, On The Avenue Marketing
    • King's Hawaiian: Glee Hastings, Account Director, The WIlson Group
    • MaryHill Winery: Cassie Courtney, Marketing Director, MaryHill Winery 

Shopper Marketing Summit

Shopper Marketing Summit

  • March 27-29, 2017, Grand Hyatt Hotel, New York, NY

An established and well-respected conference that helps senior-level executives define the future of consumer marketing through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience. Learn more at www.ShopperSummit.com.

Auxiliary meetings for the Council on Digital Shopper Marketing and the E-Commerce Council will be held in conjunction with this event.

REGISTRATION NOW OPEN! EARLY BIRD RATES EXPIRE JAN. 31 - REGISTER TODAY!


Shopper Marketing Effie Awards

Shopper Marketing Effie Awards

  • March 28, 2017, Grand Hyatt Hotel, New York, NY
  • In conjunction with Shopper Marketing Summit

Produced in partnership with Effie Worldwide, the Shopper Marketing Effie Awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase. For more information about the Shopper Marketing Effie competition please visit www.effie.org.


Hall of Fame Trophy

Hall of Fame Induction

  • March 28, 2017, Grand Hyatt Hotel, New York, NY
  • In conjunction with Shopper Marketing Summit

An induction ceremony held in conjunction with the Shopper Marketing Summit honoring the shopper marketing industry's best and brightest individuals.


 

The Shopper Marketing Excellence Share Group

The Shopper Marketing Excellence Share Group for Northwest Arkansas

  • April 12, 2017 - Rogers, AR

The Shopper Marketing Excellence Share Group -NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.


 

StratConn Logo

StratConn: Digital Shopper Marketing

  • May 4-5, 2017, Hyatt Rosemont, Rosemont, IL

Connecting brand marketers and agency executives with experts who represent the broad range of touchpoints along the path to purchase including digital, sampling, couponing, direct marketing, mobile marketing and more.


League of Leaders Logo

League of Leaders

  • June 20-21, 2017 Westin O'Hare, Rosemont, IL

The League of Leaders, an exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an "open forum" atmosphere for the candid exchange of ideas, philosophies and strategies.


Forum for Merchandising Executives

The Forum of Merchandising Executives

  • July 25-26, 2017, Westin O'Hare, Rosemont, IL

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.


 

Path to Purchase Expo

Path to Purchase Expo

  • September 26-28, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

A three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Expo is the world's largest and most comprehensive gathering of shopper and retail marketing professionals.


Design of the Times Logo

Design of the Times Awards 

  • Call for Entries 
    April 1 - June 9, 2017
  • Awards Reception & Ceremony
    September 27, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates the most effective in-store activation tactics, displays and campaigns and recognizes their critical role in any successful shopper marketing initiative.


Women of Excellence

P2PI's Women of Excellence

  • September 26, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

Recognizing a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase.