Institute Events

 

Leadership University

Path to Purchase Leadership University

Throughout the Year, Chicago, IL 

Path to Purchase Leadership University (P2PLU) is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills.  Training dates take place throughout the year. 

 


 

Forum for Merchandising Executives

The Forum of Merchandising Executives

  • July 25-26, 2017, Westin O'Hare, Rosemont, IL

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.


The Council on Digital Shopper Marketing 

  • August 22, 2017, Dallas, TX

The Council on Digital Shopper Marketing aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of digital shopper marketing.


The E-Commerce Council  

  • August 23, 2017, Dallas, TX

The E-Commerce Council aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of e-commerce. 


 

Path to Purchase Expo

Path to Purchase Expo

  • September 26-28, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

A three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. Expo is the world's largest and most comprehensive gathering of shopper and retail marketing professionals.


Design of the Times Logo

Design of the Times Awards 

  • Awards Reception & Ceremony
    September 27, 2017, Donald E. Stephens Convention Center, Rosemont (Chicago), IL

The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates the most effective in-store activation tactics, displays and campaigns and recognizes their critical role in any successful shopper marketing initiative.


The Shopper Marketing Excellence Share Group

The Shopper Marketing Excellence Share Group for Northwest Arkansas

  • Sept. 13, 2017 - Rogers, AR

The Shopper Marketing Excellence Share Group -NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.


 

TransparencyIQ

  • October 17-18, 2017, The Westin O'Hare, Rosemont (Chicago), IL

TransparencyIQ is the only conference focused on helping CPG brand manufacturers, retailers, government officials and educational leaders build consumer trust and brand loyalty through the adoption of product transparency initiatives.


Shopper Marketing Summit

  • March 12-14, 2018, Renaissance Schaumburg Hotel, Schaumburg (Chicago), IL

The Shopper Marketing Summit is an essential conference for senior-level leaders charged with unlocking shopper-centric growth through innovative path-to-purchase strategies.

 


iSeminars

Institute I-Seminars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.

 

Using Behavioral Economics to Identify What Motivates Shopper Behavior 

1 p.m. CDT, July, 20, 2017 
  • Neil Gandhi, VP, Data Science, RevTrax 
  • Jura Liaukonyte, M.A., Ph.D, Cornell University 

 

The Now Generation: Transforming the Shopping Landscape

1 p.m. CDT, August, 24, 2017 
  • Joe Beier, Executive Vice President of GfK Shopper & Retail Strategy, GfK

 

The State of Mobile Shopper Activation, 2017

1 p.m. CDT, September, 7, 2017 
  • Risa Crandall, SVP, Managing Director, Crisp
  • Michael Berelian, Managing Director, Team Unilever Shopper