Institute Events

Path to Purchase Expo

Path to Purchase Expo

The Path to Purchase Expo (P2PX) is a three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. P2PX is the world's most comprehensive gathering of shopper and retail marketing professionals.
Nov. 11-12 Chicago



P2P Summit Logo

Path to Purchase Summit

P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.



Matching providers of digital shopper marketing services with qualified teams of executives from leading manufacturers, agencies and retailers who are in search of digital solutions and platforms that drive shopper impact and activation. This event focuses on connecting buyers with sellers of tools and strategies for mobile marketing, social engagement, sampling, couponing and digital media.


Institute Webinars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.

Leadership University

Path to Purchase Leadership University

Throughout the year, Chicago, IL - Check back for 2020 dates

  • Shopper Marketing Bootcamp 

Path to Purchase Leadership University (P2PLU) is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills. Training dates take place throughout the year. 


Groups for Institute Members Only

League of Leaders Logo

League of Leaders

League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.  

The Shopper Marketing Excellence Share Group

The Shopper Marketing Excellence Share Group for Northwest Arkansas

The Shopper Marketing Excellence Share Group -NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.

Digital Commerce Share Group 

The Council on Digital Commerce aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of digital commerce.