Institute Events


Path to Purchase Expo

Path to Purchase Expo

The Path to Purchase Expo (P2PX) is a three-day conference and trade show event filled with symposiums, seminars, exhibits and awards dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase. P2PX is the world's most comprehensive gathering of shopper and retail marketing professionals.

REGISTER TODAY AT Path2PurchaseExpo.com

P2PX is co-located with these other related Institute events:


P2P Summit Logo

Path to Purchase Summit

P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.


StratConn

Matching providers of digital shopper marketing services with qualified teams of executives from leading manufacturers, agencies and retailers who are in search of digital solutions and platforms that drive shopper impact and activation. This event focuses on connecting buyers with sellers of tools and strategies for mobile marketing, social engagement, sampling, couponing and digital media.


eCommerce Academy

An immersive two-day experience that offers the essential strategies for becoming tomorrow's leaders of e-commerce.


TransparencyIQ

TransparencyIQ, the only conference focused on helping CPG brand manufacturers, retailers, government officials and educational leaders build consumer trust and brand loyalty through the adoption of product transparency initiatives.


iSeminars

Institute I-Seminars

  • Webinars Offered Regularly Throughout the Year

Industry webinar presentations covering a variety of hot topics and industry issues. Check the schedule for upcoming events.


Leadership University

Path to Purchase Leadership University

Throughout the year, Chicago, IL

Path to Purchase Leadership University (P2PLU) is the only integrated end-to-end curriculum that builds shopper-centric knowledge and skills. Training dates take place throughout the year. 

 

Groups for Institute Members Only


League of Leaders Logo

League of Leaders

League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.  


Forum for Merchandising Executives

The Forum of Merchandising Executives

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.


The Shopper Marketing Excellence Share Group

The Shopper Marketing Excellence Share Group for Northwest Arkansas

The Shopper Marketing Excellence Share Group -NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.


The Council on Digital Shopper Marketing 

The Council on Digital Shopper Marketing aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of digital shopper marketing.


The E-Commerce Council  

The E-Commerce Council aims to help the council members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective use of e-commerce.