Institute Events


Retail Media Forum

March 30 - 31, 2021

The Retail Media Forum is a first-of-its-kind virtual event solely focused on the dynamic and quickly evolving retail media landscape. It is the  perfect setting for solution providers and agencies to share their thought leadership and technological enhancements  with marketers who are seeking to leverage retail media to grow brand awareness, shopper engagement and product sales.
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Digital Shopper Commerce Forum

June 15 - 16, 2021

The Digital Shopper Commerce Forum will provide clarity surrounding how to better understand the current digital shopper commerce landscape in order to successfully build and execute a true omnichannel shopper engagement strategy. While emerging retail media networks have garnered much of the recent attention, there are a wide variety of platforms and tools that can help marketers effectively engage with shoppers. In addition, the increasingly popular concept of “shoppable media” is transforming nearly all digital advertising vehicles into sales-driving conversion opportunities. Attendees of the Digital Shopper Commerce Forum will gain a deep understanding of the key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.

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Industry Innovator Awards

June 15, 2021

The Path to Purchase Institute Industry Innovator Awards is a new-in-2021 program honoring brand marketing and retail professionals whose innovative thinking led to exceptional business success in 2020. Join us as we award “Innovator of the Year” across four categories: Shopper Marketing, Merchandising, E-commerce and Insights.

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Shopper Insights & Measurement Forum

September 13 - 14, 2021

The Shopper Insights & Measurement Forum will explore what best-in-class organizations are doing to stay ahead of changes in shopper behavior and develop growth-driving shopper marketing programs. Attendees will also learn new strategies for measuring program performance.

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OmniShopper Awards

November 2, 2021

Rapid diversification of shopping behavior requires brands and retailers to become experts in a variety of activation strategies to drive growth. The OmniShopper Awards will introduce you to the industry’s leading innovators in cohesive approaches to driving shopper commerce across the entire path to purchase--integrated, in-store, media, mobile, collaborative and direct-to-consumer.

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Retail Media In Action

October 12 - 13

 

 

Path to Purchase LIVE

November 1 - 3, 2021

Join consumer product marketing and retail leaders at Path to Purchase Live, the first Path to Purchase Institute in-person event in two years. This all-new, highly-interactive education and networking event includes a diverse program showcasing winning 2021 success stories and unveiling timely spend trend research.

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In-Store Experience Forum

December 7 - 8

the In-Store Experience Forum will explore how to elevate the impact of your existing in-store marketing and merchandising through an understanding of current retail trends, shopper preferences, and cutting-edge tactical opportunities.

 

Webinars



Retail Intel Webinars

Webinars Offered Regularly Throughout the Year

The Institute’s editors give consumer products professionals monthly 45-minute briefings on the strategies and tactics driving success (or failure) at today’s leading retail chains. Check the schedule for upcoming events or watch past events ON DEMAND.

 

 

Path to Purchase NOW

Webinars Offered Regularly Throughout the Year

The Institute's unique Path to Purchase Now webinar series examines some of the critical ways brands and retailers must rethink their existing strategies to address the dramatic changes in shopper behavior that have taken place in recent years. Check the schedule for upcoming events or watch past events ON DEMAND.

 

Education



Learning Lab

Path to Purchase Institute Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow.  

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Membership Networking and Share Groups


Commerce Executive Network

The Commerce Executive Network is the evolution of what once was The League of Leaders. The Commerce Executive Network is a collaborative community of senior commerce executives who solve real-industry problems, establish best practices and develop standards to implement bold initiatives and inspire change.

 

The Shopper Marketing Excellence Share Group for Northwest Arkansas

The Shopper Marketing Excellence Share Group - NWA is comprised of leaders from brand Path to Purchase Institute member companies work to enable shopper marketing capabilities and success in Northwest Arkansas.

 

Digital Commerce Council 

The Digital Commerce Council share group aims to help members and the industry at large identify opportunities, overcome obstacles and consequently establish best practices in the effective development of digital commerce initiatives.

 

Complete P2PI 2021 Calendar of Events