02/01/2007
DVD Formats Battle
Leading manufacturers on both sides of the next-generation DVD format "debate" have fired marketing salvos with aid from movie studios.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing