05/14/2012
Dollar General, Mountain Dew Reopen the 'Store'
PepsiCo’s Mountain Dew joined with Dollar General this spring to revisit a “Dew General Store” marketing theme introduced in 2011.Running Feb. 28 to April 22, this year's program centered on a weekly sweepstakes that consumers entered on a dedicated website (thedewgeneralstore.com).
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