CVS Shows Junk Food the Door

First it was tobacco products, now it’s junk food.CVS/pharmacy is stocking more healthy food options and replacing up to 25% of junk food and candy offerings at checkout counters with healthier snacks such as granola and protein bars.After piloting the program in 500 test stores over the last year, CVS this June announced it would expand the healthier food and drink options to all its stores."Since becoming the first and only national pharmacy chain to end the sale of cigarettes and other tobacco products, the number one thing we've heard from our customers is the desire for healthier food options," Judy Sansone, senior vice president, front store business, said in a media release. "This year, we are continuing to expand the assortment, volume and shelf space dedicated to better-for-you foods and snacks offered in our stores nationwide to make healthier snacking easier and more convenient for our customers."The lineup of healthy foods includes products from Chobani, Amy's Kitchen, General Mills' Annie's and Larabar, All Markets' Vita CoCo, Bai Brands' Bai, Hershey Co.'s Krave Jerky, Kind and Clif Bar Inc.'s Clif. CVS also is planning to roll out healthier options from its Gold Emblem Abound private label line of snack foods that are made without artificial preservatives, flavors and colors.Health bars and nuts from brands including Gold Emblem, Clif and Kind receive secondary merchandising at checkout and in the refrigerated department.Additionally, the retailer is emphasizing its "Fit Choices" labeling program with violators and cooler clings. Through the program, qualifying national-brand and private-label products earn a color-coded shelf tag identifying them as "Organic," "Heart Healthy," "Gluten Free," a "Good Source of Protein," "Sugar Free" or "Non-GMO Product Verified." Online, Twitter and Instagram updates spotlight healthy snack options from private labels and national brands. Circular features periodically focus on healthy foods and snacks as well.

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