03/13/2013

CVS Loves the 'Little Things'

Kimberly Elsham

CVS/pharmacy helped shoppers find "The Little Things We Love" in its Valentine's Day marketing program.The message was used on ceiling signs and endcap headers in stores, which merchandised gift ideas from manufacturers such as American Greetings, Hallmark Cards, Hershey Co., Mars Inc.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.