CVS Lives Up to its Healthy New Image

A year after famously removing tobacco products from its store shelves, CVS/pharmacy continues to build on its image as not just a drugstore retailer but a health company focused on helping consumers achieve their wellness goals.Parent company CVS Health, which changed its corporate name in conjunction with last year’s tobacco decision, recently launched some new initiatives to that end. “We continue to evolve our retail locations into a leading destination for convenient and accessible health services,” senior vice president of front-store business and chief merchant Judy Sansone said in a media release.Among the latest steps on that path:The retailer on Oct. 15 launched a four-month "Project Health" wellness program to deliver more than $10 million worth of free health services to multicultural communities at select CVS/pharmacy stores in 20 markets. More than 700 events are planned as part of the program, including free health screenings to help identify health concerns or risk factors for participants who may not otherwise have access to care.Later this fall, CVS is opening hearing centers in seven CVS/pharmacy stores in the Dallas and Cleveland markets, and will be providing optical services in five store locations around the Baltimore/Washington, D.C. market. The hearing centers will be open Tuesdays to Saturdays and staffed by specialists able to assess hearing needs in the centers’ soundproof booths. Optical services will be available seven days a week and include comprehensive eye exams for both walk-ins and appointments; prescriptions for glasses and contact lenses; access to more than 600 styles of frames and sunglasses; and free cleanings and adjustments.In advance of World Arthritis Day on Oct. 12, the retailer announced the expansion of a national partnership with the Arthritis Foundation to help advance arthritis advocacy, research and patient support. Since 2014, the retailer has been an Arthritis Foundation “Partner for Better Living” and many stores have their own arthritis solutions centers. By expanding the national partnership, CVS hopes to better support the full spectrum of people living with arthritis and joint pain.

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