Viewpoint

Who ever said that a great business innovation has to be sustainable, or that a revolutionary idea can’t be a little bit goofy?

You’d think I’d learn. Every fall we have an Expo, and every Expo involves client dinners, so off I’d go, committed to a great night out until …

In the pages of this magazine, we’ve been helping consumer goods professionals gain the understanding they need to influence the consumer’s path to purchase journey for more than 30 years.

Women are out of sight, out of mind of senior executives

If you’re looking for role models, I represented this magazine and the Path to Purchase Institute last month in honoring four mold-breaking people who’ve set a very high bar.

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...

It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

While browsing Reddit in early December I spotted a drone-taken photo of our little neighborhood.

“Buy Now” buttons on digital display ads have become so commonplace that I rarely notice them anymore. 

Sights & Sounds … from people I ran into at P2PX in October.

Great news, everyone: The “Retail Apocalypse” might not be happening after all. I don’t have a lot of information on which to base this bold declaration, just a headline I found in August suggesting that the industry might be experiencing a “Retail Renaissance.”