Viewpoint

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  • Equal Pay for Equal Work

    “Equal pay for equal work” – the constant refrain of working women from the early 19th century. This powerful motto speaks to the simple fact that no one should be paid less for their work on the basis of gender.
  • Column: S’mores at the End of the Tunnel

    I hope it’s not just wishful thinking, but I think I’ve seen signs that we might be coming out of the chaos. Well, at least one sign.
  • Column: Hands Across the Industry

    I unconsciously extended my arm to shake hands as soon as Morry Smulevitz introduced himself. In my defense, it’s hard to unlearn 50 years of social norms overnight.
  • Fight Internalized Bias

    International Women’s Day (IWD), celebrated annually on March 8, is an opportunity for the global community to celebrate how far we’ve come for the rights of women – and to recognize how far we have to go.
  • Column: Keeping Calm in Chaos

    At some point in early March, all previous discussions about disruption in the retail marketplace started to seem irrelevant.
  • Column: Fame & Good Fortune

    As you can see on the cover of the March issue of
  • Banishing the Working Mom Guilt Blues

    On a recent Saturday morning, after a busy week crisscrossing the country from Seattle to Dallas, to Orlando and Charlotte, I found myself exhausted and cranky. I’d returned to Chicago the night before on a late night flight. Now, I found myself alone reflecting on the past week.
  • Column: Fitting In with Consumers

    About 20 years ago, I was helping my mother with some decades-overdue spring cleaning and made an archeological discovery in the back corner of a bedroom closet: a nearly pristine pair of white high-top Chuck Taylors, circa 1970, I’d guess.
  • NEW Horizons: What Gen Z Means for Our Workplace

    This generation differs from previous ones, and we can learn a thing or two from them
  • Column: A Remedy for In-Store Success

    When P2PI editors and MarketingLab/SellCheck began working to identify the best in-store marketing program in the 25-year history of our Design of the Times Awards competition, we didn’t realize we’d find one that was still in the field.
  • Column: Walmart Steps Up

    One benefit of walking miles of aisles to report on the path to purchase was, ironically, a heightened empathy with store personnel. I say ironic because a lot of the concepts we track are designed to outperform and thus disintermediate some folks from their jobs.
  • NEW Horizons: A Rising Tide Lifts All Boats

    In a culture that supports equality, everyone rises