In this session from the 2019 Path to Purchase Expo, Tyson Foods' Alicia Mosley, IN Connected Marketing's Elana Rakitin Kipp and Foresight ROI's Rick Abens explore a common challenge in shopper marketing: knowing what to measure and how to share and apply the results to change behavior.
Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.
A group of leading executives are devoting their time, expertise and passion for the industry to serve as official advisors for the Path to Purchase Institute as it seeks to develop new and better ways to serve members.
A colorful cacophony of flashing imagery made me feel like I had been transported to the Las Vegas strip as I entered the Walgreens refrigerated department.
Following an Effie Award winning “Master Your Summer” multi-retailer program in 2018, Tyson Foods teamed with country superstar Cole Swindell to elevate its 2019 summertime marketing program.