The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions.
This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.
To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.
Radio Shack, the Fort Worth, Texas-based electronics retailer, and ZTV, an in-store television network and a division of Muzak, Seattle, have recently joined to launch the Radio Shack Television Network.
