The new Gillette Series Wild Rain line complements its predecessor, the Cool Wave line. The two lines will share display space during Wild Rain's introduction, although the new fragrance was awarded the lion's share of the space.
The system merchandises 10 cases of individual product in addition to more than 47 full cases displayed in the lower sections. It was created from sections of blow-molded plastic, allowing the unit to expand or contract to meet the present and future needs of retailers.