Procter & Gamble

A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Vinyl-reinforced polyethylene (cabinet); stained wood (roofing); injection-molded plastic (logo header); heavy-duty acrylic (brochure holders)

The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint.

Bain de Soleil Units Appeal to More Retailers

May 1993

JSB Electrical Plc., Crewe, United Kingdom

Paper

The new Gillette Series Wild Rain line complements its predecessor, the Cool Wave line. The two lines will share display space during Wild Rain's introduction, although the new fragrance was awarded the lion's share of the space.

The paint-chip display is designed for countertop use and plugs into a standard wall socket.

R.P. Creative Sales Inc.

Thomas A. Schutz Co., Morton Grove, Ill.

Gillette required an upscale display to merchandise its equally upscale line of Waterman pens. "The two go hand in hand," says a company spokesperson.