Barbara S. Thomas, senior vice president of marketing, Nabisco Biscuit Co., and George F. Schweitzer, senior vice president of marketing and communications, CBS/Broadcast Group, show one of the P-O-P displays for the fall promotion.
Fred Manley, left, national merchandising manager, and David Abbruzzese, group manager of merchandising, work with both the Planters and LifeSavers divisions of Nabisco Foods Group in the development of point-of-purchase displays.