The denim mural served as the umbrella piece for a uniform signage program in a department that was given a 40-percent increase in floor space. The mural proved to be a colorful and effective addition to previously unused space and brought clarity to the department's image.
This "Back to School" full-pallet merchandiser is an in-aisle unit created for Kmart. It contains 40 individual modules of product and merchandises from the front and back.
To support the home video release of "Snow White and the Seven Dwarfs," Buena Vista Home Video, Burbank, Calif., has created the largest prepack shipper in the company's history.
Disney's new Snow White Interactive Merchandiser, created exclusively for Kmart, features special effects such as a magic mirror that draws the attention of young shoppers.