Kmart

ImageWorks Display & Marketing Group, Winston-Salem, N.C.

This display was designed to increase awareness of Icee in the Kcafe restaurants within Kmart. (Kcafes are typically located at the side of the store.) Icee is an impulse item that relies heavily on the visual P-O-P trigger to remind consumers of its availability.

Target, Wal-Mart and Super Kmart

To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week.

Permanent, Skin Care Products

This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time.

The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Henschel-Steinau Inc., Englewood, N.J.

Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

To position DVD as a high-tech product in a mass merchant environment and to distinguish this product from VHS. To design a floorstand with a small footprint that would hold a maximum number of SKUs.

The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

C.D. Baird & Co.