Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.
This floorstand features a built-in cooler to cross-merchandise Kellogg's single-serve items with milk and juices, creating a breakfast/snacking center in c-stores.
Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.