"A new entry into the "razor wars," the Schick Xtreme 3 line includes disposable razors and razors with refillable blades. The display features both types of razors on one unit.
Point-of-Purchase Advertising International () held its Awards Gala 2003
at the Chicago Theatre on March 17. There, the association announced the winners
of its annual Outstanding Merchandising Achievement (OMA) awards competition.
Target, sponsor of the Chip Ganassi team in the Indianapolis Racing League, is holding a sale this week on select products from Team Target co-sponsors including Energizer, General Mills, General Electric, and Lysol.
The client wanted to make the point that batteries aren't just for hurricane and holiday seasons. It wanted an accessible front-end unit that complemented existing in-aisle locations and generated impulse purchases.