Barnes & Noble

Stores host coloring events chainwide, supported by a variety of digital and social activity

RETAILER: Barnes & NobleKEY INSIGHTS: B&N learned that adult coloring books are a growing trend, and the retailer was uniquely positioned to give shoppers a chance to experience the growing art form.ACTIVATION: “The All-American Art Unwind,” a nationwide in-store event, gave shoppers the free oppor

Barnes & Noble again enlisted an African-American artist to design graphics for a limited-edition tote bag in support of February's designation as "Black History Month."

Barnes & Noble held a sweepstakes awarding a pair of Nook HD tablets leading up to the Feb. 14 Valentine's Day holiday.